Thursday, September 3, 2020

Business Model Supply Chain Management

Question: Talk about the Business Model for Supply Chain Management. Answer: Presentation Gracefully chain the executives is viewed as a significant part of an association as it examinations the means that are included the transportation and circulation chain of the firm. It includes coordination and joining of the progression of merchandise and ventures of the association from the provider to the distributer to retailer and to the customer. A definitive objective of any gracefully chain the executives gathering of the association targets diminishing the inventories of the association. The coordinations the executives moves toward that are embraced by an association must be productive enough in this manner permitting the association to satisfy their objectives (Fawcett et al., 2014). Gracefully chain the executives streams must follow three streams, to be specific item stream, data stream and funds stream. The item stream comprises of the developments of products from the providers to the clients just as from the client returns or administration needs. Data stream includes the transmittal of requests and update of the conveyance status. Then again, monetary stream comprises of the money related terms of credit, installments and transfer alongside title proprietorship game plans. For a flexibly chain the executives in the association to be very fruitful in nature, there are seven standards of gracefully chain the board that goes about as key activities that should be attempted (Wisner et al., 2014). These seven standards of flexibly chain the board helps in confining the right from of system for the association that would be sufficiently exact to play out its duties and stick to the goals of the firm. In this report, the gracefully chain the executives of Zara has been attempted. The report targets breaking down the gracefully chain of the organization and construes important data starting at how the association has had the option to keep up its well prepared calculated chain structure. The accomplishments of the firm have been tended to dependent on the seven standards of flexibly chain the executives. The issues that have been found on account of Zara have been featured in this examination where a few proposals have been confined to elevate the system. This investigation would give the extent of getting to the significant data and manners by which the Supply Chain Management structure could be surrounded for an association. Foundation of the organization The organizer of Zara is Amancio Ortega, in 1975. The nation began its first store in Spain and had attempted the world market for style stock from that point forward. The organization changes its plans for apparel in at regular intervals on a normal. It conveys around 11000 particular things for every year. The stores of the association have been spread across worldwide and convey 2000 to 4000 things for each year in their stores (Cortez et al., 2014). The flexibly chain directly affects the efficiency of the organization. It has one of the most effective and precise type of strategic chain. The organization keeps up a computerized Supply Chain Distribution Center, which manages the age of different offices. This exceptionally robotized appropriation focus is known as the 3D shape. Zara is well outfitted with all the offices and mechanical up degree. This proficiency in the organization furnishes them with the chance of improving their profitability and furnishing them with the similar bit of leeway. The organization has 12 inventories, which improves their capacity zone and makes momentary run figures making it considerably more precise than its rivals do (Fernie Sparks, 2014). The yearly deals of the organization toward the year's end 2015 have been represented $15.9 billion across in excess of 2100 stores. The association utilizes an adaptable plan of action where the stores could be possessed, diversified and co-claimed with the accomplices. so as to examine the gracefully chain the executives followed by the association in a more extensive point of view, it is essen tial to take the seven standards of the strategic framework into thought. Calculated administration techniques Providers: The Company for the most part follows vertically incorporated flexibly tie so as to practice complete power over the providers. Thus, the interest is effectively met and the assembling is effortlessly cultivated. Creation Philosophy: Zara is progressively engaged to present inventive structures and accordingly, they dispatch new items quickly. The Company is energetic to present inventive structure just as it dispatches new merchandise quickly. The Company accepts more styles are identical to more decisions. Zara dispatches its things in confined showrooms wherein stores get not many bits of the new product (Nenni et al., 2013). This methodology of making the item novel sold out the assortment quickly additionally makes enthusiasm for client about their next start, making the following item remarkable and testing. The methodology of lower amount is proportional to confined gracefully that is thusly identical to impulse obtaining. Capacity: Zara has a few distribution centers so as to store their pieces of clothing and subsequently, they flow the merchandise practically. Dispersion: The merchandise of Zara are circulated and delivered from the assembling site through Zara Logistica. Zara promptly stops the creation of a specific item that isn't sold in the market. At the end of the day, the Company doesn't permit the accumulating of stocks. Therefore, the Company disposes of pointless stocking of unsold products. Seven standards of flexibly chain the executives (SCM) Rule 1: Segmenting clients concentrating on the requirements of administrations of expanded gatherings and adjusting the flexibly chain to dish up fragments in a productive way As indicated by gracefully chain administrations first guideline, it is very basic for the organization to portion their client dependent on their administration needs. In this manner it would assist them with incurring the administrations to the clients as needs be and hold their steadfastness towards the association. Zara has divided the market alongside the lines of demography and way of life lines. The brand itself is considered as style industrys pioneer along these lines offering cash an incentive to its buyers (Qrunfleh Tarafdar, 2014). Zara portions its clients dependent on different attributes. Their items are appropriate with the division done dependent on segment, geological and occasional perspectives. The interest for the items is popular around the world. An immense gathering of buyers everywhere throughout the world requests it. So as to discover the items requested by the shoppers to their individual spots, different stores have been made by the firm everywhere throug hout the world. The gracefully framework that is trailed by the association is very compelling in conveying the items with most extreme consideration and effectiveness. One of the fundamental goals of the flexibly chain the board of Zara is to give the individuals their particular items immediately. They are increasingly focussed on key gracefully chain the executives of word related turn of events and achievement. Standard 2: Customization of strategic system in agreement to the prerequisites of administration and client fragments gainfulness The SCM of Zara follows the data stream where the gracefully chain is isolated into four classes. The individuals structure and request organization, source and assembling, keep up dissemination and at long last is the classification of retailing. Zara fabricates half of its items in its own store. Following the arrangement of vertical combination of flexibly the executives, it makes around 40% of the texture and handbags rest of the colors from its own auxiliary. The World Retail Congress as of late presented Inditex as the International Retailer of the Year in light of the best practice that is actualized by the Company in worldwide retailing. It likewise recognized financial exchange indexs most extreme score on account of its social dependable venture. These honors demonstrate the inclination of Zara for persistent improvement just as advancement. The mission for innovation is another explanation that prompted upper hand of Zara in the current client driven market. The new wares improvement and advancement of Zara is ascribed internationally and its administration in administration. Zara keeps up a solid relationship with its providers because of coalition and lucidity in its flexibly chain. Determined improvement, development and collaboration contribute to a great extent to the idea of learning association. The learning association of Zara is generally comprehensive, impudence just as identified with conviction. The client arranged methodology of Zara is generally abstract to the foundation of Zara just as recognizing the joint effort among maker and retailer. This thus speaks to an uncovered and receptive mentality. As per Arrigo (2016), the preparation, feeling of understanding and strong culture are the qualities of Zara. It is additionally perceived that both learning and center fitness are the establishment of upper hand. Worth chain investigation conceived the center capability of Zara. In the present worldwide market, both brand credit and devotion holds relatively less control. Brand esteem is likewise considered as the wellspring of upper hand and then again, esteem chain investigation is considered as the brand estimation of Zara. As per one of the online sources, Zara has been set as number 219 among top 500 worldwide brands. Zara is put at standard with MS and Dove and it moves ahead of time of Sanyo just as Hyundai and Colgate. The general business activity of Zara incorporates plan methodology, creation system just as dispersion technique that are totally advanced and encourages Zara to develop as front line in the market. This is generally because of the way that the Company is for the most part connected with the responsiveness of the clients. Zara is considered as the main brand that the fitness to make the latest structure that are requested by the clients. Zara will likewise be the first to put a specific structure in the store

Saturday, August 22, 2020

INTELLECTUAL PROPERTY LAWS Essay Example | Topics and Well Written Essays - 500 words

Licensed innovation LAWS - Essay Example This is before using a person’s picture or voice for business gain, which for this situation is Tiger Woods’ picture. In this manner, â€Å"Right of Publicity† guarantees companies, firms and businesspersons don't misuse people’s persona either popular or not to profit themselves. Consequently, ensure them and propel the individuals who wish to utilize these photos to get a legitimate assent from the proprietors (Fishman, 2010). States as a rule perceive people’s rights by giving them through and through freedom to either permit or forbid utilization of their pictures particularly for business purposes (Fishman, 2010). Henceforth, for this situation Tiger Woods has a sole duty of choosing if Wheaties grain firm is at risk of utilizing his picture or not by understanding. For this situation, Tiger woods should practice the â€Å"Right of Publicity† in controlling how Wheaties cereal’s firm uses his photos and others that may plan to do as such (Fishman, 2010). This is through conceding them assent other than choosing the necessary pay dependent on to what extent the organizations should utilize his notoriety in promoting their items. Tiger Woods possesses the â€Å"Right of Publicity† like some other individuals in guaranteeing firms don't abuse his notoriety and pictures. Subsequently, he has the authority of requesting remuneration consequently, which is in type of money however this is according to the concurrence with the corporate firms. In view of the â€Å"Right of Publicity†, proprietors have the order of indicting any individual who may have utilized their pictures without their assent (Fishman, 2010). This is particularly through promoting or through different structures like notoriety riding when the proprietors don't know. Nonetheless, the privilege additionally gives proprietors like Tiger Woods opportunity to haggle with the potential businesspersons, firms and enterprises on the off chance that they are prepared to pay for his photos in publicizing their

Friday, August 21, 2020

Relative Pronouns on SAT Writing Which vs. That and More

Relative Pronouns on SAT Writing Which versus That and that's just the beginning SAT/ACT Prep Online Guides and Tips You might not have known about relative pronouns, however we use them ordinary. â€Å"Who,† â€Å"which,† â€Å"that,† where,† and â€Å"when† are largely instances of relative pronouns. Despite the fact that the name may cause it to appear as though these words have something to do with your distant uncle Cecil, they really present related data that portrays a thing. Relative pronouns aren’t the most well-known language structure idea tried on the SAT Writing area (or even the most widely recognized sort of pronoun!), yet you will see them on the test. Confusingly, they're for the most part tried related to different subjects like pronoun understanding and pieces and run-ons. To ensure you’re arranged for any sort of relative pronoun question the SAT authors toss at you, I’ll go over the accompanying key thoughts: Meanings of Relative Pronouns Regular Usage Errors on Identifying Sentence Errors Hazy Antecedents on Improving Sentences Pieces and Run-ons on Improving Sentences Key SAT Strategies for Relative Pronouns Relative Pronoun Definitions Like all pronouns, relative pronouns must concur with the thing they're supplanting. Every relative pronoun must be utilized to allude to a particular kind of thing: you wouldn't discuss the pencilwho or the teacherwhen. We frequently utilize relative pronouns loosely, be that as it may, so these mistakes may not generally be so self-evident. To start with, how about we survey what each relativepronoun can accurately be utilized to allude to: Who and whom - individuals as it were At the point when explicit occasions or timespans as it were Where-puts as it were Which - any thing otherthan an individual That - any thing Whose - possessive, can be utilized for individuals or things Note that for some circumstances, beyond what one relative pronoun can work.For model, the studentwho and the studentthat are similarly right. In view of this adaptability, it very well may be difficult to dependably select precisely which pronoun is right, so you should concentrate on usingprocess of disposal to limit the decisions on SAT Writingquestions. Distinguishing Sentence Errors: Common Usage Errors On Identifying Sentence Errors questions, relative pronoun issuesgenerally include abused words. These mistakes aren't particularly normal, yet when you see a relative pronoun underlined you should check to ensure it concurs withthe thing it's supplanting. Incorrect:The brilliant retriever, when was a pup, wanted to play get. Correct:The brilliant retriever, whichwas a pup, wanted to play bring. This model is quite straightforward a brilliant retriever isn't a period, so it can't be alluded to as when. Some relative pronoun mistakes will be similarly self-evident, yet there are a couple of trickier cases that show up on the SAT Writing area. How about we experience them each in turn. Who/Whom versus Which As a matter of first importance, it's critical to take note of that, on the SAT, you won't ever be tried on the contrast among who and whom. (If you're interested about what it is, you can investigate our breakdown of the point in the ACT relative pronouns post.) You may, be that as it may, be tried on who/whom versus which. The key here is that while who, whom, and that can allbe used to allude to individuals, which can't. Off base: The acclaimed writer, which has composed 13 books, will be talking at the college today around evening time. Right: The acclaimed writer, whohas composed 13 books, will be talking at the college today around evening time. Which versus That The distinction among which and that is asource of incredible disarray for some understudies, yet it doesn't require tobe. The linguistic clarification is that which presents a unimportant statement, implying that it doesn't characterize the thing it's depicting, while that presents a basic provision, implying that it explains precisely which thing the sentence is about. For instance, the accompanying two sentences are both right: My home, which I purchased as of late, is close to a lake. Thehouse that I purchased as of late is close to a lake. In the principal sentence the relative proviso which I purchased as of late is further portraying my home. In the second, the statement that I purchased as of late is indicating which house the sentence is about. On the SAT, you extremely just need to recollect that which is constantly matched with a comma and that never is.You by and large won't be approached to pick among which and that except if one of them is erroneously punctuated. Where versus In Which Whereis likely the most normally misusedrelative pronoun. In communicated in English, we routinely use it to portray the time or point where something happened, yet wherecan just be utilized to allude to a spot. To portray media like books, motion pictures, or music, use in which. Off base: Didn't you love the piece of The Avengerswhere the Hulk punches Loki? Correct:Didn't you love the piece of The Avengersin whichthe Hulk punches Loki? The part of theAvengersisn't a genuine spot, so in which, as opposed to where, is the right development. Despite the fact that it might sound bizarre, in which is typically right when it shows up. Genuine SAT Example We should stroll through a model from an official SAT Writing segment. How about we start by perusing the sentence and checking whether anything leaps out as off-base. It sounds somewhat bizarre, however there are no undeniable mistakes. Next, we'll experience each underlined bit to check it for blunders. Since action word and pronoun mistakes are the most widely recognized, how about we start by checking C, went to, for blunders. The three potential issues here are subject-action word understanding, action word structure, and colloquial use (of to), yet the action word is fittingly conjugated and the relational word is right. C has no mistake and can be precluded. Since pronoun mistakes are likewise normal, we should proceed onward to B, which incorporates the relative pronoun when. This utilization appears to be off-base centrality isn't a timeframe however how about we consider what it's really portraying. The fact is that specialists became interestedin Greek folklore during the nineteenth century. When is in truth right, and its predecessor is the nineteenth century. We can preclude B. An and D are the two relational words, so the essential issue to check for is informal use. Both are utilized accurately, so the two answers can be dispensed with. We are left with just E, no blunder, which is the right decision. Ensure you know the correct use for every relative pronoun-the reality thatone appears to be unusual doesn't make it wrong. Ensure that your relative pronouns are clear, not normal for this photo. (Picture credit: Bruce Aldridge, through Flickr, under CC BY-NC 2.0) Improving Sentences: Unclear Antecedents When talking, you probablyuse the relative pronouns which and that without making it explicitwhat they're alluding to. My younger sibling is continually jabbing me with sticks, which I discover irritating. This development bodes well and is superbly acceptablein communicated in English, yet it'sabsolutely mistaken on the SAT. What is which alluding to? I don't discover the sticks irritating, I discover the reality my sibling is jabbing me with them irritating. However, there's no thing forerunner that makes that ideaexplicit. We need to revise this sentence to take out the hazy predecessor: My younger sibling is continually jabbing me with sticks;I discover this propensity irritating. By addinga thing, we clarify what I'm irritated by. Recall that this, that, and which must have clear thing precursors, much the same as some other pronoun. One of the most well-known instances of this kind of mistake is the development do that: My closest companion Selena consistently kills the lights when she leaves a room. She does that so as to support nature. That is alluding to Selena's act of killing the lights, yet there's no thing in the sentence that can fill in as a predecessor. To fix this sentence, just supplant that with so: My closest companion Selena consistently kills the lights when she leaves a room. She does soin request to support the earth. On the SAT, you should ensure that any underlined relative pronoun has an unmistakable thing antecedent.Let's investigate an inquiry from an official SAT. Since there's a relative pronoun, which, in the underlined portionof the sentence, we have to check whether it is properly situated next toan unequivocal thing precursor. The structure infers that the precursor is sea, however that doesn't bode well, given that it's portrayed as going on for a few days. What the sentence is really attempting to state is that thecontamination went on for a few days, however that is not a thing in the sentence. All things considered, we can preclude An and B (which rehashes a similar mistake with that rather than which). Decision C makes a comma join and D abuses while (since there's no complexity), so we can kill them two also. This leaves just E, which replaces the hazy relative pronoun with the thing sullying. E is the right answer. Improving Sentences: Fragments and Run-ons The other sort of blunder you should check for when an Improving Sentences question has a relative pronoun in the underlined area is a sentence structure issue. Relative pronouns are frequently used to shroud sections (inadequate thoughts taking on the appearance of sentences) and run-ons (numerous total thoughts smushed togetherwithoutproper accentuation). How about we experience these each in turn, beginning with parts (and on the off chance that you need to go more top to bottom on this point, look at our total manual for run-ons and sections on SAT Writing, just around the corner). Pieces Pieces including relative pronouns by and large come up short on a fundamental action word and rather just have a verbin the relative statement. Going home ahead of schedule to begin her excursion, Lauren, who was travelingto Guatemala. These developments can be befuddling in light of the fact that they appear to have both a subject and an action word. Be that as it may, was voyaging isn't a piece of the fundamental proviso it isn't depicting what Lauren is doing, yet rather what who is doing. Despite the fact that those words are alluding to t

Sunday, June 7, 2020

Early Decision at Columbia

Early Decision at Columbia December 23, 2013 All Early Decision figures for Columbia have not yet trickled out. Hang tight. The application count for  Early Decision at Columbia University is in and weve got this number for our loyal readers. In all for the Class of 2018, Columbia University received 3,298 applications (this includes applications to Columbia College and SEAS). These 3,298 applications marked the largest applicant pool in the history of Columbia University. And what do you know? Their Dean of Admissions Financial Aid has a statement in the press boasting of what a wonderful pool of Early applicants theyve got. Were not poking fun at Columbias Dean of Admissions per se as much as were poking fun of how every dean of admissions each and every year boasts of how theyve secured such a tremendous applicant pool. Anyhow, here is Jessica Marinaccios, Columbias Dean of Admissions Financial Aids statement about the incoming portion of the Class of 2018 that was admitted via Early Decision: Over the last several weeks, my staff and I have spent many hours reading about and discussing the 3,298 students who comprised the largest Early Decision applicant pool in Columbia’s history. While our decisions were not always easy, we are thrilled to celebrate today the individuals who have demonstrated that they are ideally suited for Columbia. They will come to Columbia from all over the country and around the world, bringing their singular insights, passions, questions and stories to enrich every corner of our campus. Do you think most deans of admission recycle these quotes year after year? Can you imagine a dean of admission saying anything different? Let us know your thoughts by posting below!

Sunday, May 17, 2020

Essay on Patient Protection and Affordable Care Act

PATIENT PROTECTION AND AFFORDABLE CARE ACT Tammy R. Carr Grand Canyon University: HCA-675 April 2, 2014 Patient Protection and Affordable Care Act The Patient Protection and Affordable Care Act was signed into law by President Barack Obama in March of 2010. This law provides equal access to medical care, lowered health care costs and eliminates denial of coverage of pre-existing conditions to the millions of the uninsured and insured Americans that were without and denied health care coverage. Patients who were denied coverage due to pre-existing conditions can now look forward to relief and great improvement because their illness is covered in the new policy, and care is now provided for them at next to minimal cost (Stehly,†¦show more content†¦The Affordable Care Act is providing medical care at an affordable rate and can decrease extra stress and strain on families that struggle and have previously tried to meet their basic needs, let alone high medical debt. According to Medicaid.gov, Children’s Health Insurance Program (CHIP) provides quality medical coverage to families that can’t qualify for Medi caid or private insurance (Services, 2014). One of the major advantages of having insurance for children and teens is having the benefit of having access to vaccinations. Disease prevention is the key to a happy and healthy start. If you have healthy children, it can be a plus for their learning in school by reducing unnecessary days out of school because of illness. By providing access to medical care, it also reduces unnecessary emergency department visits. One of the cons of the PPACA could be the tax penalty for not carrying insurance coverage. The penalty starts at $95 or 1% of income, whichever is greatest. If the family or individual still chooses not to carry insurance, the penalty will rise each year. 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Wednesday, May 6, 2020

Crime And The Quality Of Life - 992 Words

Introduction For better or worse, there is a link between crime and society. Society is strongly affected by crime due to the cost and the decline in the quality of life that citizens face as a result of criminal activity. Since there is a relationship associated with crime and the quality of life, then reducing crime is one of the top priorities of a police department. However, reducing crime is a major challenge for any police department around the world. Staffing shortages are one of the biggest challenges facing police departments while attempting to reduce crime. Many agencies across the United States are having trouble recruiting new police officers and keeping experienced, seasoned officers on the police force. Staffing shortages are due to low pay, a cut in benefits, and the national anti-police sentiment being broadcasted across many news organizations daily. The Federal Bureau of Investigations (FBI) in 2015 publicly released that there was an average of 2.3 officers per 1,000 inh abitants within cities that had more than 10,000 residents (The Federal Bureau of Investigation s 2015). An average of 2.3 officers per 1,000 residents is not enough to deter or prevent crime. In a preliminary report for 2015 crime stats, the FBI noted, there is an overall increase in violent crimes. Based on data provided by 12,879 law enforcement agencies throughout the United States, murders have increased 6.2 percent and aggravated assaults have increased 2.3 percent sinceShow MoreRelatedEffective Reduction Of Crime And Quality Of Life Abatement1574 Words   |  7 Pagesreduction of major crimes in New York City. COMPSTAT is globally acknowledged and has become a successful tool for integrating precise crime intelligence analysis methods and streamlining law enforcement management processes. 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It is additionally used to comprise customary crimes in which PCs or systems are utilized to empower the illegal movement. The Cybercrime can stop any railroad where it will be, it might deceive the planes on its flightRead MoreThe Death Penalty Is One Of The Most Controversial Issue1737 Words   |  7 Pagesof innocent lives, bias, retribution, and quality of the attorney. Both sides will be discussed; reasons to support the death penalty, and reasons not to support the death penalty. For the first point; deterrence, supporters of the penalty say that the death penalty does deter crime, while the other side says it does not. For the point about loss of innocent lives, supporters argue that everything has mistakes, whi le the other side says that an innocent life cannot be taken away because of the deathRead MoreThe Crime Scene Investigation Training1735 Words   |  7 PagesThe Crime Scene Investigation Training Report includes a brief outline of two training modules: Hair and Crime Scene Training-Blood Crime Scene Training. These modules provide Crime Scene Investigation trainees with the adequate information they need to prepare them to know what to look for when looking for blood and hair samples at a crime scene. This also instructs the trainee the significance of how to avoid tampering with evidence and how to properly collect a sample. The men and women

The Value Chain Analysis

Question: Report on"The Value Chain Analysis". Answer: The Value Chain Analysis: This report studies the value chain of the search technologies are utilize to navigate the Internet and focuses on the other factors related to Internet Technologies. According to Millward Brown Optimizers Brands, Google ranks on the top 10 most powerful band in the contemporary world ("Company Google", 2016). Value chain analysis is a systematic framework that critically analyses and assesses the business processes and activities that can produce value and competitive advantage to the business. Figure: The Value Chain of an organization Google Inc. value chain differs from value chain analysis of traditional business organizations where resources processed into products for trading with a consumer, achieving value in each pace of the process. As Google related to service industry especially online internet services, its value chain analysis is critical. The goal of the organization is to collect organize, manage, and share it on the internet with the users for personal, professional as well as for scholarly purposes. Google gathers all the information of the internet users as available (the resource) by fascinating and inviting them to utilize the available search product with highly significant results delivered swiftly. By this strategic process, Google ensures that more potential buyers are directed through Google to the partners sites. Figure: Describing the Value Chain of Google Inc Google's principal activities in its value chain management are primarily responsible for the support processes of human resources and administration. Google is one of those elite business organizations who give impotence on research and development (R D) and hire the best talent to excel in RD. By globalizing the organizational process, Google is also taking advantage of the human resource diversity to bring effective development and growth in business processes (Osterwalder Pigneur, 2013).. For instance, Google is outsourcing some of the copywriting to India-based organizations effectively using cost-cutting strategy. Google Inc. headquarter in Mountain View, California, United States. It has more than 70 operational offices throughout 40 nations across the globe. Google has internal servers and software for its administrative purposes like operations, allocation, sales, and services. Each of the processes adds value to the process of the firm activities thus increasing revenue profits. The revenue profit of the organization is maximized by the organizations culture and social consciousness and competencies to modify products according to individual and regional demand and necessity (Rothaermel, 2015).. The organization hassustainable competitive advantages as the considerable scores organized in actions of value, uniqueness, and substitutability. Google forums have an influential part regarding assisting clients to deal with technical and other issues ("Company Google," 2016). Thus, Google's success relies on how it treats its internet users how contributes towards the stake of the organization. The founders had a vision, and they are more or less successful in achieving it. Swot Analysis: STRENGTH Strong Brand Unique search engine technology Presence throughout globe Strong RD WEAKNESS Dependent on advertisement for revenue generation Lack of product integration Significant investment in RD Week social media presence OPPORTUNITY Growth of internet usage Increase in online promotions Updated its product line New ventures in Mobile market THREATS Local Competitors Investment in unnecessary product and services Absence in Social Media Lack of long term solution for revenue generation Strength: Google is the most trusted brand and is regarded as the top 10 influential brands. Google has the most effective and informative search engine technology in the internet world today. The organization has more than 70 operational offices throughout the globe. Because of the sustainable revenue profit, Google has the huge source for RD. Weakness: The revenue generation of the organization is solely dependent on the advertisements. There is a lack of product integration as compared to its competitors. The organization invests too much in RD departments and initiatives. Google has comparative week social media presence after the end of Orkut. Opportunities: The consecutive increase in growth of internet usage will give Google the advantage to remain the used search engines. With the increase in internet usage, small as well as large corporate are concentrating on online promotions increasing Google as the most common platform to promote business sites. Google has subsequently updated its product line with new products and services, thus keeping one-step ahead in the market. Google has recently entered into the mobile market and is quite successful until time. Threats: With the increasing use of internet and popularity of online promotions, small enterprises are coming up with comparatively cheap packages and localized promotions. Google has wasted a constant amount of revenue and resources that have failed and is of no use to the organizational process. Due to the low presence in social media, Google lacks in popularity in comparison to its competitors like Facebook, Twitter, etc. Google's revenue collection largely depends on online promotions; the management should find a solution for alternate revenue generating processes. Reference: Osterwalder, A., Pigneur, Y. (2013).Business model generation: a handbook for visionaries, game changers, and challengers. John Wiley Sons. Lv, X., Zhao, S. (2013). Research on Profit Distribution of Software Outsourcing Alliances Based on the Improved Shapley Value Model.Cybernetics and Information Technologies,13(Special Issue), 100-109. Albors-Garrigos, J., de Miguel Molina, B., de Miguel Molina, M. (2014). Positioning in the Global Value Chain as a Sustainable Strategy: A Case Study in a Mature Industry.Administrative Sciences,4(2), 155-172. Rothaermel, F. T. (2015).Strategic management. McGraw-Hill.